Reinconeated

reinconeated

What happens when Ben & Jerry’s releases an ice cream flavour that for one reason or another (atrocious taste or picky customers) flops? It goes to the graveyard out back behind the factory where it is marked with an adorable grave (I never thought I would say such a thing). Last year while in Vermont we finished our factory tour with a sombre walk through the graveyard, mourning the flavours passed.

Apparently death in the ice cream world is not quite the same. While walking along the Broadwalk at Hollywood Beach in Florida- yes, Broadwalk, that is not a typo- we passed by a Ben & Jerry’s that featured a sign saying a flavour had been reinconeated and raised from it’s grave! I was eating a chocoalte soft serve ice cream cone at the time thus we kept walking. Still, in the back of my mind I could not let it go, I was so curious: what flavour had been brought back? I had to know!

As we walked back to the car, a good half hour after my first ice cream I caved. I found myself at the counter ordering a White Russian… ice cream that is. Thank God it was a delicious flavour and not some monstrosity. My curiosity can only handle so much. Why a coffee & liqueur flavour got killed off in the first place, I will never know, it was simply divine. Even if it got me a step closer to diabetes.

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